IP Goes Pop!

College Meets IP: The Intellectual Property of Higher Education

College may be one of pop culture's favorite settings, but behind the scenes, universities are serious intellectual property owners. Michael Snyder and Joseph Gushue explore how colleges use trademark, copyright, and licensing to protect logos, mascots, colors, slogans, and other brand assets across athletics, merchandise, and media. Using Rudy, Blue Chips, and The Social Network as touchpoints, t